Vice President of Mattel, Inc. Rosa Zeegers will be speaking on "Negotiating Across Cultures" this Tuesday on campus.
Zeegers is the Senior Vice President of International Marketing and Consumer Products at Mattel. According to the Notable Speaker Series Web site, she "oversees marketing activities on Barbie outside the United States as well as all licensing initiatives for Mattel’s portfolio of brands including Barbie, Hot Wheels, Fisher Price and Polly Pocket among others."
As Zeegers has had her position, Mattel's business in Europe, Latin America and Asia "has maintained steady growth."
Her presentation is part of the College of Business Administration's Notable Speaker Series, Tuesdays at The Beach.
The lecture will take place at the College of Business Administration building in room 140-A at 7 p.m. The event is free, but reservations are required.
To learn more about the event and to RSVP, access the CBA's Notable Speaker Series Web site.
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